Play is on the decline throughout America and is disappearing from homes, schools, and communities.
Too many kids are missing out on the childhood they deserve. That’s why Nathan's is partnering with KaBOOM! to launch the "Ready. Set. PLAY." program, bringing balanced and active play to kids across America.
In addition to being a Play Day sponsor, between September 1 and October 12, 2014, Nathan’s is contributing 5¢ from each purchase of specially marked hot dog packages to KaBOOM!, up to a max contribution of $200,000, in an effort to help give children the playful childhood they deserve. Nathan's will also be building a playground and gifting an imagination play system to provide additional places for children to play.
Through "Ready. Set. PLAY." Nathan's is able to help KaBOOM! bring balanced and active play opportunities to children who need it, and celebrate active lifestyles in communities nationwide.
As part of the “Ready. Set. PLAY” program, Nathan’s is hosting a series of Play Days across the country to help celebrate those groups who have made a commitment to support the importance of play.
They’re bringing old-fashioned fun to many neighborhoods and schools, and their respective community members. Kids, parents, teachers and community leaders are rolling up their sleeves and playing – celebrating all the “playmakers” who are making play possible in communities around the country.
KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children get the balanced and active play they need to thrive. Promoting and protecting a child’s right to balanced and active play is a cause that is gaining more recognition as one worth fighting for, and KaBOOM! has been at the forefront as a powerful champion for play since its founding in 1996.
Text the word PLAY to 20222 from your mobile phone to donate $10 to KaBOOM!
A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. Donor must be age 18+ and all donations must be authorized by the account holder (e.g. 18+ and all donations must be authorized by the account holder (e.g. parents). By texting YES, the user agrees to the terms and conditions. All charges are billed by and payable to your mobile service provider. Service is available on most carriers.