Branded Menu Program


Our products on your menu will make a difference!

• International Brand Recognition
• Marketing/Operational Support
• Training Manuals
• Minimal Space Requirement
• Low Start-up Costs
• No Royalties

The Branded Menu Program was designed to allow you to add key elements of the Nathan’s menu to either your existing operation, or to a completely new venue. It can be treated as both a co-branded concept or an independent operation. Under the program you can use Nathan’s trademarks, trade dress, paper goods, marketing efforts and point of sale materials. With limited space requirements and low start-up costs, this is a very unique opportunity to take the very best of our over 96 years of experience and make it work for you.

The Branded Menu Program offers the most popular menu items that have been the source of the international brand recognition we enjoy today. The program requires the signing of a Marketing/License Agreement and the payment of a one time Marketing/License fee of $7,500 per location. We will provide site approval criteria, floor plan and elevation design, as well as training materials, and marketing and operational support.

For someone who wants to offer the true Nathan’s experience but does not have the space or ability to develop a full menu Nathan’s Restaurant, the Branded Menu Program is an ideal opportunity.

Branded Menu Program Menu

  • Nathan's World Famous Beef Hot Dogs
    • Nathan’s hot dogs are made of beef and they’re made with the same secret spice recipe as they were back in 1916.
  • Crinkle Cut French Fries
    • Nathan’s world famous Crinkle Cut fries are, cut thick and hearty into a unique crinkly shape, and cooked to crispy golden brown perfection.
  • Proprietary Toppings
    • Perfectly aged Wisconsin Cheddar Cheese Sauce
    • Beef chili with beans
  • Corn Dogs
    • Nathan’s World Famous beef hot dogs on a stick and then wrapped in a sweet and delicious corn dog batter
  • Krispy Chicken Tenders
    • Kids and adults alike love these all-white meat tenders dipped in a crunchy batter that’s fried to a golden brown
  • Hot Dog Nuggets
    • Bite-sized, Nathan's World Famous beef hot dogs wrapped in a delicious corn dog batter & fried crisp
  • Lemonade and Orangeade
  • Cheeseburgers
  • Krispy Chicken Sandwiches

For more information contact
Nathan's Branded Menu Program Division
at This email address is being protected from spambots. You need JavaScript enabled to view it.
or call us at 1-800-NATHANS ext. 205