Nathan’s Famous is a highly recognized and tremendously valued brand worldwide. The Nathan’s signature item is our World Famous Beef Hot Dog, made today with the same secret spice recipe as it was back in 1916. By adding the Nathan’s name and product to your menu, you are ultimately telling your customers that you are offering them one of the best selling, highest quality and most respected hot dogs available.
The Nathan’s brand and quality of our World Famous Beef Hot Dogs will not only help improve customer satisfaction but give you the ability to increase your selling price and gross profit dollars as well. We know the addition of Nathan’s will help enhance your food service offering as it has with all of our partners, including such major companies as Auntie Anne’s Pretzels, Subway, K-Mart, Circle K, Johnny Rockets and hundreds of others.
Not only does Nathan’s have a reputation built on quality for over 90 years, but that tradition and exposure grows worldwide through the Nathan’s Famous International Hot Dog Eating Contest held every July 4th on Coney Island, New York. The contest is covered live by ESPN every year, along with coverage on networks such as the Discovery Channel, the History Channel and the Food Network. What’s more, hundreds of news networks and print media all over the world cover the event giving Nathan’s brand exposure to millions and millions of people. Many of these people will be the very customers you serve.
Under this program, you are not obligated to pay any fees or royalties. You may add Nathan’s Hot Dogs to your menu and promote the product through a limited use of the name, logo and marketing materials provided by us.
Last year there were over 360 million Nathan’s Famous Hot Dogs sold! Today, Nathan’s is sold and enjoyed in all 50 States and sold at over 20,000 food service and retail outlets.